Hardware retailer RONA has selected Sid Lee as its new lead creative agency, who will be heavily involved in the creation of their new national marketing strategy. The two have been had a working relationship since 2010, when Sid Lee first started work to design a number of interactive solutions.

“We’ve been having a lot of fun over the past 18 months working with the interactive marketing team, which has handed us a wide range of stimulating challenges. We therefore are very proud to accept the invitation to work further with RONA as the need arises,” says Martin Gauthier, Senior Partner and Vice-­?President at Sid Lee. “We share the same passion and same love for a job well done!”

As part of the new assignment, Sid Lee will provide a integrated multidisciplinary service which will include architecture, branding, content, advertising, integrated components that they will look to help the retailer continue to show the strength of their brand.