Toronto-based Polar Mobile announced this morning they have secured $6 million funding round led by Georgian Partners. To-date they have secured over $3 million from private investors, and the new financing will help with the launch of their MediaEverywhere. MediaEverywhere is HTML5-based solution to distribute media content in a multi-device environment, including smartphones, tablets and desktops. It will include support for both app-centric and browser-based media consumption and enable Polar’s media customers to create, design and manage custom user experiences in-house. MediaEverywhere will decrease customers’ development time and increase their opportunity to monetize their content. Of course Polar was able to help publishers deliver content to mobile and tablet devices in the past, but the desktop marks new territory for the mobile developer. As of launch time they have secured a number of media companies including CBS Interactive, Condé Nast, Sports Illustrated, The Globe and Mail, Shanghai Daily, Future Publishing, Rogers Media, Khaleej Times and the Wall Street Journal.
“Polar transformed how media companies deliver content to smartphones and tablets by providing a turnkey, cloud-based software platform for the rapid deployment of feature-rich native applications”, said Kunal Gupta, Chief Executive Officer, Polar Mobile. “We are thrilled to have the backing of Georgian and now it is helping to accelerate the launch of our next-generation software platform, MediaEverywhere.”
With a number of publishers now starting to bring in their own mobile app development in-house it looks like Polar Mobile has figured out how to bring some needed value back to publishers, for now.