It looks like Call Genie did some Boxing Day shopping this year as they have announced they are acquiring VoodooVox, Inc., which is a US-based data analytics and mobile advertising network. Call Genie will use the acquisition to help them expand their product offering deeper into the mobile advertising market. VoodooVox provides real-time demographic information on phone calls and mobile ad traffic. Working with its own proprietary information and data provided by third party aggregators, VoodooVox enables companies to gain valuable insight into their call volume and mobile game/application activity.
“VoodooVox has assembled an impressive 300M record phone directory of individuals and businesses,” said J. Scott Hamilton, President and CEO of VoodooVox. “We have paid particular attention to mobile phone numbers, and believe we have created the reference data source for rich demographic information on cell phone numbers. Through our library of APIs, this information source can be easily integrated into carrier platforms and mobile ad serving networks.”
The company expects to complete this transaction in January 2012, which will be subject to Board approval, as well as regulatory approvals (including the approval of the TSX).