Cue Digital Media And Double Fusion Partner To Launch Cue Gaming, Get Your Game On!

BY: 

Dave Forde
December 14, 2011

Cue Digital Media Inc. just announced a new exclusive partnership with Double Fusion representing the PlayStation3 system’s dynamic in-game advertising.  With this new partnership in place, Cue becomes the exclusive sales relationship in Canada.

“Gaming has become much more than the entertainment of choice for males 18-34. With the dramatic rise of social and casual gaming, it’s now mainstream and appeals to women as well as Generations X and Y. You can basically find a game to fit every age and demographic,” says Dan Chambers, Double Fusion’s Head of Sales. By offering a full spectrum of dynamic in-game advertising opportunities, Chambers points out that Double Fusion, partnered with Cue Gaming, “will continue to enable and build upon advertisers and brand marketers’ abilities to reach “super-targeted, super-engaged, super consumers with high impact campaigns.”

Over the last few years, in-game advertising has seen explosive growth, according to Entertainment Software Association of Canada,  “59% of Canadians are gamers and the average age is 33 years old. 47% of Canadian households have at least one video game console. 45% of Canadians play a few days a week and 30% play every day. Canada’s gaming industry represents $1.7 billion in economic activity in 2011, with an expected growth rate of 17% over the next two years.”

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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