SendtoNews.com to announced this week that it has closed a $1 million financing round from angel investors led by Elton, Adrian and Myron Pereira & Don Wharton, all Co-Founders at ParetoLogic Inc. The funds are targeted to accelerate North American expansion out of its offices in Victoria, San Francisco and New York.
“This round of angel financing will allow us to grow our team, aggressively increase our sales and marketing efforts into the sports event marketing and advertising industries, and continue to innovate and scale our technology to keep pace with the rapid adoption of our cloud-based news distribution platform,” said new CEO Greg Bobolo.
The startup was first launched at the Vancouver 2010 Olympics where more than 1,450 reporters used the SendtoNews platform to send video to their home networks in over 200 different countries. The platform has since been used for high-profile sporting events worldwide and adopted by North America’s largest news organizations.