Rogers Digital Media (a division of Rogers) launched RDeals today, yes another daily deal site. They dipped a toe into this space a few months ago with the launch of their mobile service that send a text to Rogers customers about daily deals. RDeals is a national offering (excluding Quebec), that aim to offer consumers quality-branded products and services, including food, fashion, technology, vacations, spa treatments, fitness classes, and more.
“Canadians are increasingly looking to engage with their favourite brands through multiple digital platforms and channels. With RDeals, we are offering savings on top, quality brands and seamlessly connecting customers, wherever they are, to merchants across the country,” said Jason Tafler, Chief Digital Officer, Rogers Media Inc. “Leveraging our robust portfolio and world-class brands, we are able to provide our advertisers and clients with access to established and relevant audiences.”
RDeals is launching with a few special including, for $32, you can give three gifts consisting of a $25 Chapters Indigo gift card plus two magazine subscriptions from eight Canadian publications, including Today’s Parent, Flare and Chatelaine.
Not exactly the most creative name, but then again with over 180 daily deal sites in Canada alone, Rogers isn’t that creative to launch one in the 11th hour.