At their 2012 Upfront Launch event, Yahoo! Canada shared with an audience of advertising and marketing professionals plans for the online property in the coming months. Late yesterday they unveiled Yahoo! Divertissement (http://fr-ca.divertissement.yahoo.com), a new property that will provide the latest in movies, television, music and celebrity news with a uniquely Quebec perspective. As well, content will be curated from several providers like Showbizz.net, AFP, Radio-Canada, IDI and News-De-Stars.
“In keeping with our ongoing commitment to be the premier digital media company, Yahoo! Divertissement offers engaging editorial content as well must-see videos and photos to satisfy Quebecers’ thirst for entertainment news 24/7”, said Michel Fradette, Yead of Yahoo! Media Network, Quebec. “The launch of Divertissement is just one of our many investments in exploring the unique and vibrant culture that exists within the province.”
According to Yahoo! Canada, some of the most search Quebec entertainers include: Céline Dion, Natasha St-Pier, René Angelil, Maxime Landry, Michel Courtemanche, Fabienne Larouche, Brigitte Boisjoli, Guy A. Lepage, Ginette Reno and Wajdi Mouawad. Yahoo also launched omg back in September this year which according to comScore has become a top celebrity news and information site in Canada. Looks like depict their trouble, there is still some fight in this dog.