As CBC continues to celebrate its 75th birthday, they have also started to revamp the organization, including their websites. This week they re-launched CBCSports.ca, adding better navigation, up-to-the-minute sports news, and live and on-demand video streaming, but also additional ways for advertisers to reach the coveted sports audience in more and better ways.
“With so many new features on CBCSports.ca, the opportunities for engagement really have multiplied,” said Alan Dark, Executive Director, CBC’s The Revenue Group. “Streaming video, news and blogs will give our advertisers even more ways of reaching and enabling dialogue with our consumers, and we’re excited to help them do that.”
As part of the new site, CBC has added more breaking news, stats and in-depth analysis across popular major sports leagues loved by Canadian Sports fans including NHL, CFL, NFL, MLB and much more, with a strong focus on social media tools and fantasy pools. The fresh new look offers a number of integrated advertising opportunities including Pushdown ad unit, in-show product
placement, Social TV engagement and branded content opportunities.