Furniture retailer Th Brick, kicked off its latest campaign today called “The Brick’s Prize Couch – Flip It to Win,” where they are giving away over $600,000 in prizes including appliances, electronics, tickets to the 2011 Grey Cup, a $50,000 home makeover and an unbelievable 2012 IIHF World Junior Hockey Championship Playoff Ticket Package has launched today. The new contest is available in all Brick stores across Calgary, Edmonton, Toronto, Vancouver and online at flipittowin.com. The consumer is in control this time around and each day users will be able to log onto www.flipittowin.com.
Customers will then vote on the product they want The Brick to giveaway. Five lucky voters will win the product with the highest number of votes. The rest of the voters will receive a coupon to purchase the winning product at an incredible discount if they are among the first 100 to redeem. For example, if customers vote for the Toshiba 32” LCD TV, 100 people will be able to buy the TV for the incredible price of $198. For the contest, they have also leveraged The Brick’s Facebook page and Twitter feed. As The Brick Product Experts blog throughout each day trying to get as many votes for their product as possible they will have conversations with Brick customers through our social media channels.
The Brick will also hit the streets with their Flip-It-To-Win contest crew showing up at surprise locations across Canada. 24 hours before each event The Brick will reveal the secret location through Facebook and Twitter. At each location The Brick will be handing out Flip-It-To-Win game cards for even more chances to win, plus there will be exclusive prizing for each city. Users will be able to share their experience by uploading pictures, video and comments on The Brick’s social media channels.