Groupon Says Its Good To Give Back, Expands Social Program Into Canada

BY: 

Dave Forde
October 5, 2011

Well they created and continue to dominate the sector that we now called social commerce, but it looks like they also know how to give back.  Yesterday, Groupon announced its bring G-Team, its philanthropic arm to Canada.  The program helps to promote  social good initiatives has expanded to Vancouver and Abbotsford, British Columbia – bringing G-Team’s total markets served to 65.

Groupon was born out of collective action and fundraising platform The Point in 2008, and later channeled its philanthropic roots into the launch of G-Team.  G-Team campaigns are designed around an organization’s specific need, like fundraising to create school supply kits, but only ‘go live’ if a certain number of people agree to participate. There is no cost for mission-driven organizations to participate in G-Team and all proceeds directly benefit the featured cause. This innovative approach to fundraising has raised more than $400,000 for local organizations across North America.

“We’re excited to connect Groupon’s Vancouver and Abbotsford subscribers to their cities in an entirely new way with G-Team,” said Patty Huber, Director, G-Team. “While Groupon helps build local businesses in each market, G-Team helps support the communities where these businesses flourish.”

Check them out, and get involved visit www.groupon.com/g-team.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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