Well they created and continue to dominate the sector that we now called social commerce, but it looks like they also know how to give back. Yesterday, Groupon announced its bring G-Team, its philanthropic arm to Canada. The program helps to promote social good initiatives has expanded to Vancouver and Abbotsford, British Columbia – bringing G-Team’s total markets served to 65.
Groupon was born out of collective action and fundraising platform The Point in 2008, and later channeled its philanthropic roots into the launch of G-Team. G-Team campaigns are designed around an organization’s specific need, like fundraising to create school supply kits, but only ‘go live’ if a certain number of people agree to participate. There is no cost for mission-driven organizations to participate in G-Team and all proceeds directly benefit the featured cause. This innovative approach to fundraising has raised more than $400,000 for local organizations across North America.
“We’re excited to connect Groupon’s Vancouver and Abbotsford subscribers to their cities in an entirely new way with G-Team,” said Patty Huber, Director, G-Team. “While Groupon helps build local businesses in each market, G-Team helps support the communities where these businesses flourish.”
Check them out, and get involved visit www.groupon.com/g-team.