Canada Post Looks To Become A Player In The Digital Space With New Division

BY: 

Dave Forde
August 30, 2011

The good old postal service, Canada Post is looking to enter a new era as Chief Executive Officer Deepak Chopra splits the organization into two distinct division, one for physical mail delivery and the other for digital mail delivery. Part of the strategy is to put greater emphasis on their eCommerce business, as they look to stay relevant in digital age of email and social network to stay in touch with family and friends, and online billing systems for business. Or in Deepak words, to play a “meaningful role” in the digital lives of Canadians “as they continue to migrate to electronic means of communication”.

“We have e-post, which we’ve had for about 10 years and we are developing the next version of e-post and looking at how it serves Canadians,” said spokesperson Anick Losier.

Two new Group Presidents have also been appointed who will report directly to Chopra, Jacques Côté as Group President for the physical delivery network, and Kerry Munro as Group President of the Digital Delivery Network.  Côté was officially appointed to the new position in July, but is already well known at Canada Post as its Chief Operating Officer since 2005.
This is pretty big news for Canada Post and could be the right spark they need to make them a true player in the digital space.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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