As Canada Post looks for ways to keep their current customer base happy and increase the level of customer loyalty, a new partnership was announced today with OpinionLab. The two entitles currently have an established working relationship, but now will be starting a new pilot project to gather customer input from 40 retail locations throughout Canada. Canada Post will add Quick Response (QR) codes to point-of-sale materials, they will also direct customers to comment cards optimized for mobile devices, gaining real-time input from post office visitors before they walk out the door.
“Every brand, across all industries, has one main objective with their customer base: loyalty. And your local post office is no different since, like all businesses, they want their customers to come back over and over again,” said Rand Nickerson, CEO of OpinionLab. “The secret to building brand loyalty is actually quite basic: listen. That simple acknowledgement from the brand goes a long way. We’re extremely pleased to be helping Canada Post listen to their customers — and we’re confident that their customer base will be appreciative of that commitment and act of goodwill.”
Point-of-sale devices will be set up at the 40 post offices across Canada and used to ask customers to share feedback about their Canada Post experience and will feature a URL and QR code that lead to mobile-optimized comment cards, allowing customers to use mobile devices to send feedback to Canada Post. In addition, feedback will be gathered through consumer’s mobile devices, customers select their Canada Post location from a geolocator list and submit ratings and open-text comments through a simple, dynamic comment card. OpinionLab captures and delivers that feedback to the selected location, allowing Canada Post to gather intelligence on customer experiences, assess trends, and act swiftly to address issues or opportunities. Canada Post customers can also locate the OpinionLab feedback symbol on the post office’s website or mobile site.