“IMAX is synonymous with setting the standard in immersive film experiences. Given our current international growth, we look forward to working with Sid Lee to engage and connect with partners and consumers on a global scale,” says Marc de Grandpré, Chief Marketing Officer of IMAX. “Sid Lee has a successful track record of strengthening industry-leading brands such as adidas, Red Bull and Cirque de Soleil. They’re a creative, forward-thinking international brand agency and we’re excited to be tapping into their expertise to help bring our brand to a new level.”
The IMAX Experience combines crystal-clear images, powerful digital sound and customized theatre geometry to create a uniquely immersive movie experience.