Quizative Names As AOR For Jamieson Laboratories

Natural health product manufacturer Jamieson Laboratories Ltd. recently named Quizative as its agency of record for the company company’s brand advertising, including both traditional and digital media.  The relationship has been ongoing since 2010 when Quizative was retained to redisign Jameson’s website, and completed a number of other projects since that time.

“Quizative has proven that they understand our business and our customers, and can develop effective strategic messaging combined with compelling creative,” said Vic Neufeld, President, Jamieson Laboratories Ltd. “We look forward to evolving the way in which we communicate our brand to Canadian consumers who seek the very best quality of vitamins and supplements available,” Mr. Neufeld added.

Quizative begins the assignment with the development of a television campaign consisting of English (and French) .10 and .30-second television spots to launch this fall. The strategy includes extending the brand campaign messaging into other mediums, later in the year and into 2012.