Sympatico.ca recently announced a new partnership with Celtra and their AdCreator mobile advertising platform. The self-service rich media ad creation platform will enable advertisers to create ads that can be served on smartphones, tablets and the mobile web.
“Our partnership with Sympatico, brings greater scale to the mobile ad campaigns we enable,” says Celtra’s CEO Mihael Mikek. “Together we’re accelerating the growth of mobile rich media in North America by giving advertisers broader reach and better access to the most engaging ad formats in mobile today.”
RBC, a Sympatico.ca client was the first to try out the new platform and created a rich media ad, once the ad was clicked, it expanded to a full screen canvas profiling the app’s features, including bill payment, account balance updates and money transfer functionality, along with a call to action to download the app to compatible devices.