Torstar Launches Winefox.ca For The Wine Lover In You

BY: 

Dave Forde
June 17, 2011

Torstar continues to expand its digital footprint, their latest move is the launch of Winefox.ca. This new site wants to be a fun and informative website for people interested in wine, from the quietly curious to the passionate connoisseur.

One of the features of Winefox.ca is a collection of reviews and articles by some of Canada’s most knowledgeable wine experts, including Jennifer Huether and John Szabo, two of only three Master Sommeliers in the country. As well, Winefox.ca will carry celebrity interviews, recipes, travel content and five weekly blogs, all focused on the world of wine.

“The goal of Winefox.ca is to be Canada’s go-to destination for anyone interested in wine, whether they want to share, learn and discuss wine, build their personal wine profiles and online cellars, or simply find a wine to take to their next dinner party,” says Dean Ostilly, General Manager of Winefox, a subsidiary of Torstar Corporation.

Entertaining how-to video clips, hosted by wine expert David Farnell, cover topics such as how to master the art of pouring wine, decanting and ordering from daunting restaurant wine lists. Helpful service articles contain expert tips and tricks, such as this summer’s top five patio wines and killer corkscrews for the budding oenophile. Plus, links on the site allow users to gain access to wine experiences, gear and once-in-a-lifetime getaways.

 

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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