SapientNitro Selected As Social Marketing Agency Of Record for Toronto 2015

BY: 

Dave Forde
June 13, 2011

SapientNitro picked up a new win today as they have become the social marketing agency of record for the Toronto 2015 Pan/Parapan American Games (TO2015).  As part of the assignment, SapientNitro will develop and help roll out a multi-phased, multi-year social strategy and road map designed to reach and galvanize world citizens for TO2015. Based around the three pillars of the event — community, diversity, and legacy. SapientNitro goal will be to help TO2015 create relevant social experiences that inspire individuals to participate in marquee and ongoing events culminating in the games in July 2015.

“We were impressed with SapientNitro’s ability to bridge online and offline experiences and connect sports enthusiasts in their everyday activities with a consistent cross-channel strategy,” said Katherine Henderson, SVP of Marketing and Mevenue, TO2015. “With SapientNitro, TO2015 will focus on capturing the human element of the games online to create a community of Pan Am advocates leading up to the event and far beyond.”

“We’re honoured to be working with the TO2015 team to help activate online and offline strategies that capture the community, diversity, and legacy of the Games,” said Brad Simms, VP and Managing director at SapientNitro. “This is a seminal event and we’re proud to be part of the effort to develop a community of multi-cultural, high-performance athletes and fans alike across all Pan Am nations.”

 

 

 

 

 

 

Join your peers!

Get news, tips and other industry news delivered into your inbox for FREE!

Related Stories:

Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


>