SapientNitro picked up a new win today as they have become the social marketing agency of record for the Toronto 2015 Pan/Parapan American Games (TO2015). As part of the assignment, SapientNitro will develop and help roll out a multi-phased, multi-year social strategy and road map designed to reach and galvanize world citizens for TO2015. Based around the three pillars of the event — community, diversity, and legacy. SapientNitro goal will be to help TO2015 create relevant social experiences that inspire individuals to participate in marquee and ongoing events culminating in the games in July 2015.
“We were impressed with SapientNitro’s ability to bridge online and offline experiences and connect sports enthusiasts in their everyday activities with a consistent cross-channel strategy,” said Katherine Henderson, SVP of Marketing and Mevenue, TO2015. “With SapientNitro, TO2015 will focus on capturing the human element of the games online to create a community of Pan Am advocates leading up to the event and far beyond.”
“We’re honoured to be working with the TO2015 team to help activate online and offline strategies that capture the community, diversity, and legacy of the Games,” said Brad Simms, VP and Managing director at SapientNitro. “This is a seminal event and we’re proud to be part of the effort to develop a community of multi-cultural, high-performance athletes and fans alike across all Pan Am nations.”