Smartphone Adoption Continues To Rise, comScore Brings MobiLens To Canada

BY: 

Dave Forde
June 3, 2011

As they continue to rank and rate growth on the internet, digital measurement company comScore has brought their MobiLens product to Canada. The Mobilens tool helps by providing insights into mobile consumers’ demographics, behaviors, and device attributes and capabilities, to provide a comprehensive picture of the mobile market. Canada marks the eighth individual market now reported in MobiLens, along with U.S, U.K., France, Germany, Italy, Spain and Japan.

“We are excited to bring MobiLens to market in Canada in order to deliver a mobile measurement solution to this growing industry,” said comScore Vice President Bryan Segal. “MobiLens provides valuable and actionable reporting capabilities, essential for establishing mobile as a legitimate advertising medium. Advertisers, publishers, advertising agencies, and mobile carriers alike can now gain visibility into Canada’s mobile audience and optimize their sales and marketing strategies for this rapidly developing market.”

Great news for Canada, now we can really start to understand the opportunity to tap into the “third screen” and know how consumer are leveraging mobile devices.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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