By providing “white glove” service, Olive Media has quickly grown to be a premier advertising network with over 17 million unique Canadian visitors monthly (comScore). The company has now selected New York-based AppNexus as their new ad serving platform to deliver its online advertising solutions to agencies and advertising clients.
“AppNexus impressed us with its overall innovation and deep investment in its ad technology. They also have an unwavering commitment to supporting ad networks and helping them stay ahead of the curve by providing cutting-edge capabilities,” said Simon Jennings, President, Olive Media. “Our publishers are already seeing greater monetization with AppNexus’ yield management tools and our brand-conscious clients appreciate AppNexus’ ad monitoring capabilities and superior ROI.”
AppNexus will provide Olive with solutions and tools including data management, optimization, yield management, APIs, financial clearing and support for real-time and directly negotiated media campaigns.
“The most successful ad networks have always focused on staying two steps ahead of the rest of the industry, and Olive Media is one of those frontrunners,” said Brian O’Kelley, CEO and Co-Founder, AppNexus. “At AppNexus, we have made huge investments in building the industry’s leading ad platform, and we couldn’t be more pleased that Olive will be building on that to offer its customers the best technology-powered capabilities in the industry.”
Previously Olive Media used Right Media ad serving platform.