After an extensive search, the Canadian Breast Cancer Foundation has selected Grey Canada as its new advertising agency of record.

“We are excited to work with Grey Canada of Toronto to develop innovative campaigns and creative to raise awareness and support for the Foundation and our largest annual event, the Canadian Breast Cancer Foundation CIBC Run for the Cure,” says Trish Bronsch, CEO Prairies/NWT Region.

The Canadian Breast Cancer Foundation is a national volunteer-based organization in Canada dedicated to creating a future without breast cancer.