After her sale of sweetspot.ca to Rogers, Joanna Track embarked on her next venture, creating an online shopping destination for Canadian women. She enlisted the help of Toronto-based Blammo and has named them agency of record.

“Dealuxe is an entirely different venture for me,” say’s Joanna, “It’s unique in the fact that it will allow Canadian women to acquire the latest designer fashions via a shopping experience different from what other e-tailers are offering.” Because Dealuxe http://www.dealuxe.ca/ is Canada-based, there are no shipping or duty headaches like those experienced with U.S. based sites like Net-A-Porter.

As part of the work, Blammo will help to launch the brand in Canada in both traditional and non-traditional ways. “For us it’s an opportunity to handle this in a true Blammo-esque way, says Alan Gee, Chairman, Blammo Worldwide. “Unexpected ways will lead to unexpected success.”