CanWest MediaWorks’ Arturo Duran, President, Interactive and Business Integration is going to be one of the busiest men in “show business” because that is exactly what their site driving.ca is getting into.

Driving.ca and Tencrows have partnered to produce a longstanding television show and combine brands to create a unified look and feel across platforms. Episodes of the program are also available for viewing at driving.ca. Hopefully the online content will be turned into videocasts which can then be taken with you in iPods or other portable devices.
The site’s only been in the game for a year and has already grown 34% in unique visitors since its launch last November. Laura Pearce, General Manager for driving.ca adds “This agreement broadens driving.ca’s reach and solidifies our position as the only automotive site supported by such an extensive network of newspapers, where consumers can research automobiles, buy and sell used cars, purchase new vehicles, and search for the latest automobile news.”
In addition to a booming first year, driving.ca wraps up a successful online contest promotion today for a chance to win a 2007 BMW X3 3.0i. The contest has garnered over 108,000 entries in the 34 day span of the contest, averaging over 3,175 entries a day. In order to be eligible, entrants had to research answers to questions on the driving.ca website. Alongside the contest, driving.ca unveiled its new slogan “Smarter buyer. Better car”, to promote the site as the resource that offers consumers all of the tools to help them make a better decision about their next vehicle purchase.