Dose.ca servers up a bit of U2

BY: 

Dave Forde
October 26, 2006

Dose.ca is getting into the music business. Well not “yet” any ways, but their recent exclusive Canadian partnership could just be the first step in many turn them into an online destination to purchase music. Arturo Duran, President, Interactive and Business Integration, CanWest MediaWorks Inc. says “with our full suite of online destinations, including canada.com, working.com and driving.ca as well as Dose.ca, we provide our clients with one-stop-shopping in their quest to reach their target markets.”  Perhaps I’m jumping the gun a little bit but I’d be willing to make a bet that we’ll see some sort of play deep into the online music sales business soon.

Dose being that edgy and hip online destination made is a great choice for Universal Music to create an exclusive Canadian partnership with to help promote the launch of U2’s next album “U218” due out in stores on November 21. The contest which was launched on Monday and will run for two weeks actually starts at U2’s site U2.com and brings entrants to the Dose site where they participate in a search for excerpts of U2 lyrics on a host of international sites including Dose.ca The contest is called “Hunt The Lyric” and ends on November 3rd.

Looks like Dose’s Marketing Manager Scott Andrews is holding true to his committee to deliver more from the property after their August 31 announced of the re-launch of the site. What is surprising is that they haven’t embraced videoblogging yet, but maybe it is just a matter of time.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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