Chicks flock to the web in Eastern Canada

BY: 

Dave Forde
October 26, 2006

Women of the Eastern Canada it looks like you now have another choice for your online destination. Johneen Manning, you know part of the Manning family who’s also behind Genieknows.com (a Canadian company offering various search tools) has launch what the site calls “Halifax’s chick website.” Filly.ca built on a blogging platform offers members advice, gossip and perspectives for the “Sex and the City” generation of women in their 20’s and 30’s.

What can members to Filly.ca do?
  • comment on articles and chat in the Filly Forum
  • enjoy access to members-only content and easy-to-use interactive
    quizzes and tools
  • receive special advance invites to parties, events and concerts
  • stay in the loop with the hottest Halifax fashions, finds, and gossip
    delivered directly via email

It will be interesting to see whether Johneen has asperations to come west for more of the Canadian female market share and take on other sites such as the various ones owned by Rogers, or Minnow Hamilton’s SavvyMom.

Correction:

Filly.ca isn’t built using a blog platform, but open source content management system.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 20 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses. He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.


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