Toronto Star, Canada’s largest daily newspaper has just launched a new site www.thestar.com/askwhy The campaign will be the largest marketing campaign the Star has run in recent history. It will run for 12 weeks and will appear on TV, radio, cinema
and in magazines as well as in the Toronto Star. They will also leverage online properties such as MSN, Yahoo, The Weather Network, torontolife.com and other sites, including thestar.com. The advertising campaign was created by Lowe Roche and Draft. Draft is the Toronto Star’s marketing agency of record.