Research – Latest email metrics and trends

eroi email marketingeROI has released their latest study on email marketing trends, data was compiled using over 300 respondents. Below is a snapshot of soem key findings, or download the full study here.

What client to people use?

  • Outlook 2003 still continues to be the dominent usage amongs busines with 20%, a distant second is Outlook 2000 with Apple Mail the third most popular with 7%
  • Google’s Gmail takes top spot amongst personal users with 17%, Yahoo and Outlook 2003 both shared a 14% usage

What day to people prefer to recieve email?

  • 33% said they want to recieve business emails on Monday, while 66% said they want them on a Tuesday
  • Respondents said they prefer to recieve personal email on a Friday (31% an d26% said Wednesday

What are biggest mistakes marketers make?

  • No surprise here, but sending relevent emails tops the list with 65% and too often at 55%

About Dave Forde

Dave “The Connector” Forde has been involved in the technology industry across Canada for over 10 years in sales and marketing roles, he launched PR In Canada, and on Profectio.