Indigo gift cards go viral

Chapters/ Indigo launched a new online contest and campaign earlier this week called Design Your Own. Tim Emery of Visible Media shared a few details on the campaign. “The objective is to enable and create an opportunity for the tween segment to engage and participate in the Chapters/ Indigo brand.” Participants can vote on one of three different card designs between August 1 and August 31 with the winning design available in stores in mid-November.

Agency: Visible Media

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About Dave Forde

Dave “The Connector” Forde has been involved in the technology industry across Canada for over 10 years in sales and marketing roles, he launched PR In Canada, and on Profectio.