Research – Who's listening to podcasts in Canada?

Sequentia Communications and Caprica Interactive Marketing have joined forces to find out “what Canadian have to say about podcasting”. Some of the questions asked include:

  • How familiar they are with the word “podcasting”
  • Which podcasts they’re currently listening to
  • What’s important in a podcast
  • How long and how often they want new podcast episodes
  • How many ads they will tolerate in a podcast

Sections of Survey:

  1. Demographics
  2. Familiarity
  3. Consumption
  4. Canada’s Favourite Podcasts
  5. Content is King
  6. Frequency & Length
  7. Ads in Podcasts
  8. Video Podcasting
  9. Questions We Didn’t Ask (but should have)

Source: Canadian Podcast Listeners Survey

View Survey


[tags] research, canadian podcasting, podcasting [/tags]

About Dave Forde

Dave “The Connector” Forde has been involved in the technology industry across Canada for over 10 years in sales and marketing roles, he launched PR In Canada, and on Profectio.