Research – How bloggers are changing the world

The ease and appeal of blogging is inspiring a new group of writers and creators to share their voices with the world.

A national phone survey of bloggers finds that most are focused on describing their personal experiences to a relatively small audience of readers and that only a small proportion focus their coverage on politics, media, government, or technology. Blogs, the survey finds, are as individual as the people who keep them. However, most bloggers are primarily interested in creative, personal expression – documenting individual experiences, sharing practical knowledge, or just keeping in touch with friends and family.

Key Findings:

  • Motivation and Communication Habits of Bloggers
  • Motivation and Content
  • The Practice of Blogging
  • The Audience
  • Bloggers by the Numbers
  • Methodology

Souce: Pew Internet

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About Dave Forde

Dave “The Connector” Forde has been involved in the technology industry across Canada for over 10 years in sales and marketing roles, he launched PR In Canada, and on Profectio.