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SUBWAY Goes Back To School With Cash Card Promotion

August 26, 2014 – 10:53 am |

Subway Back To SchoolGetting ready for back to school season, Subway recently rolled out a new campaign which started mid-August and runs until September 30th.

“It’s important that kids eat a balanced lunch to get through the school day,” says Kathleen Bell, Director of National Marketing, SUBWAY Restaurants of Canada. “As a busy mom myself, I know how hectic back-to-school planning and shopping can be. With more than 3,000 locations across Canada, SUBWAY restaurants are easily accessible to high-school and college students making Cash Cards a great lunchtime solution. Parents across the country can help their kids transition back into routine with easy, veggie-packed lunch options and get a sandwich for themselves while they’re at it.”

As part of their back-to-school cash card promotion, Canadians can receive a free six-inch sandwich with the purchase of a $25 SUBWAY cash card at participating locations.



Rogers & Shaw Media Take On Netflix In New Streaming Service

August 26, 2014 – 10:20 am |

It is no secret that Netflix has changed the way we consume movie and television content, they ma not have invented video-on-demand (VOD), but certainly have created a game changing product.  Bell, TELUS, Rogers and Shaw Media …

Top Canadian Ad & Marketing Stories For Week Ending August 22, 2014

August 25, 2014 – 11:10 am |
Top Stories

New Event Listing: SM2 Mobile Innovation Summit, New York, Sept 3 [Event Listing]
Looking at our stats from last week, here are the most popular stories that you read about the Canadian advertising & marketing industry (or …

The Future Of Marketing In The Ancient Power Of Storytelling

August 25, 2014 – 10:40 am |
Ancient Rome

Guest Post: Paul Koidis Jr. he is an executive-level marketing advisor, development consultant, communications strategist, publicist, producer, agent and educator and Associate Dean, School of Media, Art and Design, Durham College.  You can connect with Paul on LinkedIn.
“Tomorrow …

My View On The Ban Of Digital Billboards

August 25, 2014 – 10:30 am |
Newspaper glasses

Guest Post: Jorg Cieslok - His 24 years of out-of-home experience spans from Vancouver to Montréal, Los Angeles to New York and throughout North America. one of Canada’s leading thinkers on issues relating to our digital world …

Top Canadian Ad & Marketing Stories For Week Ending August 15, 2014

August 18, 2014 – 1:44 pm |
Top Stories

New Event Listing: SM2 Mobile Innovation Summit, New York, Sept 3 [Event Listing]
Looking at our stats from last week, here are the most popular stories that you read about the Canadian advertising & marketing industry (or …

Oboxmedia Signs Exclusive Agreement With Mashable For Canada

August 13, 2014 – 11:21 am |
Account Win

Montreal-based Oboxmedia has signed an exclusive agreement with Mashable in an advertising representative deal for Canada.
“We feel the team at Oboxmedia is a great addition as we further our commitment to international expansion,” said Adam Ostrow, Chief …

SM2 Mobile Innovation Summit, New York, Sept 3 [Event Listing]

August 12, 2014 – 2:41 pm |
Mobile Marketing Association

The SM2 Innovation Summit speaker line-up is laser focused on delivering stories from today’s influential brands who will share how mobile is building closer connections to consumers, and how technology is being used to push …

Creative Director – Reshift Media – Toronto [Job Listing]

August 12, 2014 – 2:19 pm |
Apply Now

Reshift Media is a Toronto-based digital marketing agency that is growing rapidly. Our mission is to work with our clients as a one-stop destination for cohesive digital design, development, search and social media services.
We are …

Top Canadian Ad & Marketing Stories For Week Ending August 8, 2014

August 11, 2014 – 3:26 pm |
Top Stories

Looking at our stats from last week, here are the most popular stories that you read about the Canadian advertising & marketing industry (or digital) on Profectio for the week ending August 8, 2014…

Aviado And …

Tech Goes To The Toilet In Kohler Canada’s Twitter Contest #KohlerTechoReno

August 8, 2014 – 10:25 am |
Kohler Tech Reno 3 - prizing

This week Kohler Canada launched their Tech-Lover Weekend Renovation Contest this week with some innovative prizes to help give you that high-tech bathroom. Kohler is calling Canadians to enter the contest and take a photo …