Profectio

The CASSIES took place last night at the Ritz-Carlton Hotel Toronto, as the advertising industry gather to celebrate top advertisers and agencies, and the work they have created.  In total, 43 CASSIES were awarded including twelve Golds, thirteen Silvers and eighteen Bronzes spanning 12 categories: Events, Seasonal and Short-Term; Off to a Good Start; Packaged Goods—Beverage; Packaged Goods—Food/Other; Services—General; Services—Financial; Automotive and DIY; Best Use of Media; Best Launch; Best Insight; Best Integrated Program and Sustained Success.

“I have always been conflicted over award shows,” said David Gibb, executive vice-president, managing director, JWT and 2012 Chair, CASSIES Judging. “They can distract us from the real reasons why we do the work that we do. All of our efforts as advertisers and marketers are expected to deliver concrete business results. The CASSIES continues to demand strong evidence of those results. That is why I have always loved the CASSIES.”

CASSIES 2012 Top honours

Newfoundland and Labrador Tourism’s “Find Yourself” campaign, developed by Target Marketing & Communications, took the Grand Prix and was awarded Gold in Sustained Success.

Golds were also awarded to Sponge Towels (English) in Packaged Goods – Food/Other and Sustained Success, for client Kruger Products L.P. and john st.; Cadbury Caramilk in Events, Seasonal and Short Term, for client Kraft Canada and agency The Hive; Smarties Blue Cat in Events, Seasonal and Short Term, for client Nestlé Canada Inc. and JWT; OLG Poker Lotto in Off to a Good Start, for client OLG and Due North Communications; McCain – It’s All Good in Packaged Goods – Food/Other and Best Launch, for client McCain Foods and Taxi Toronto; MY 2010 Subaru Outback in Automotive and DIY and Best Launch, for client Subaru Canada and DDB Canada; James Ready “Help Us, Help You” in Best Use of Media, for client James Ready Brewery Company and Leo Burnett; and MY 2009 Subaru Forester in Sustained Success, for client Subaru Canada and DDB Canada.

Silver performances

Taking silver were Tetley Herbal Teas in Events, Seasonal and Short Term, for client Tetley Canada and john st.; Boston Pizza – Flatties and Drummies in Events, Seasonal and Short Term, for client Boston Pizza International and Taxi Toronto; TASSIMO in Off to a Good Start and

Best Integrated Program, for client Kraft Canada and Ogilvy; Tetley Infusions in Off to a GoodStart, for client Tetley Canada and john st.; Familiprix in Off to a Good Start, for client Familiprix and lg2; Molson Canadian 67 in Packaged Goods – Beverage, for client Molson Coors Canada and CP+B; Reactine – Not Just Allergies in Packaged Goods – Food/Other, for client Johnson & Johnson Inc. and JWT; Cashmere Bathroom Tissue in Packaged Goods – Food/Other and Sustained Success, for client Kruger Products L.P. and john st.; STM – Montreal Transit in Services General, for client STM and Sid Lee; Sponge Towels (Quebec) in Sustained Success, for client Kruger Products L.P. and Saint-Jacques Vallée Y&R; and James Ready “Help Us, Help You” in Sustained Success, for client James Ready Brewery Company and Leo Burnett.

Bronze achievements

CASSIES bronze winners included Let’s Talk Mucous (Buckley’s) in Events, Seasonal and Short Term, for client Novartis Consumer Health Canada Inc. and Saatchi & Saatchi; Quaker Oatmeal in Events, Seasonal and Short Term, for client PepsiCo Foods and Juniper Park; Telus Go Pink! in Events, Seasonal and Short Term, for client Telus and Taxi Toronto; Yellow Pages B2B in Events Seasonal and Short Term, for client Yellow Pages Group and Taxi 2; Pepsi Max Quebec in Off to a Good Start, for client PepsiCo Beverages Canada and NolinBBDO; Kit Kat Chunky in Off to a Good Start and Best Insight, for client Nestlé Canada Inc. and JWT; MY 2011 Subaru – WRX in Off to a Good Start and Best Integrated Program, for client Subaru Canada and DDB Canada; MY 2011 Subaru Forester in Off to a Good Start and Best Integrated Program, for client Subaru Canada and DDB Canada; Boston Pizza Finger Cooking in Off to a Good Start, for client Boston Pizza International and Taxi Toronto; Vector – Get Out What You Put In entered in Off to a Good Start, for client Kellogg Canada and Leo Burnett; Sapporo – Legendary Biru in Packaged Goods – Beverage and Best Integrated Program, for client Sleeman/Sapporo Canada Ltd. and Dentsu Canada; Keep Exploring (Canadian Tourism) in Services – General and Best Insight, for client Canadian Tourism Commission and DDB Canada; and Libro Financial Group in Services – Financial, for client Libro Financial Group and Tenzing Communications.

This year’s judging was chaired by David Gibb, executive vice president, managing director at JWT, who oversaw a panel of judges who represent clients, agencies, media, academic, interactive, international and research disciplines.

The twelve judges were Kelly Murumets, president and CEO, ParticipACTION; Glenn Hollis, vice president, Tim Hortons; Carl Pichette, marketing director, Boston Pizza; Valérie Sapin, vice president, marketing, Gaz Métro; Florence Girod, vice president, strategic planner, Le Monde de Cossette; Marc Gagnier, vice president, brand strategy and integration, Palm + Havas; Karen Howe, senior vice president, creative director, Due North Communications; Bruce Neve, CEO, Starcom MediaVest Group; Sonny Wong, president and creative director, Hamakazi Wong Marketing Group; Harold Simpkins, senior lecturer, academic director, Marketing Co-Op Program, John Molson School of Business, Concordia; Ted Boyd, CEO and partner, 58Ninety; and Michael Allen, managing partner, 180 Los Angeles (180LA).