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Oboxmedia Signs Exclusive Agreement With Mashable For Canada

August 13, 2014 – 11:21 am |
Account Win

Montreal-based Oboxmedia has signed an exclusive agreement with Mashable in an advertising representative deal for Canada.
“We feel the team at Oboxmedia is a great addition as we further our commitment to international expansion,” said Adam Ostrow, Chief …

SM2 Mobile Innovation Summit, New York, Sept 3 [Event Listing]

August 12, 2014 – 2:41 pm |
Mobile Marketing Association

The SM2 Innovation Summit speaker line-up is laser focused on delivering stories from today’s influential brands who will share how mobile is building closer connections to consumers, and how technology is being used to push …

Creative Director – Reshift Media – Toronto [Job Listing]

August 12, 2014 – 2:19 pm |
Apply Now

Reshift Media is a Toronto-based digital marketing agency that is growing rapidly. Our mission is to work with our clients as a one-stop destination for cohesive digital design, development, search and social media services.
We are …

Top Canadian Ad & Marketing Stories For Week Ending August 8, 2014

August 11, 2014 – 3:26 pm |
Top Stories

Looking at our stats from last week, here are the most popular stories that you read about the Canadian advertising & marketing industry (or digital) on Profectio for the week ending August 8, 2014…

Aviado And …

Tech Goes To The Toilet In Kohler Canada’s Twitter Contest #KohlerTechoReno

August 8, 2014 – 10:25 am |
Kohler Tech Reno 3 - prizing

This week Kohler Canada launched their Tech-Lover Weekend Renovation Contest this week with some innovative prizes to help give you that high-tech bathroom. Kohler is calling Canadians to enter the contest and take a photo …

98% Of US Publishers Trade Ads Programmatically [Report]

August 5, 2014 – 1:42 pm |

New research from Interactive Advertising Bureau (IAB) and Winterberry Group has revealed some interesting finding about the programmatic landscape in the United States according to their “Going Global: Programmatic Audience Development Around the World” report. …

SUBWAY Launches #ShareaSubSweeps In Partnership With Coca-Cola

July 24, 2014 – 9:42 am |

In their latest campaign, SUBWAY Canada has partnered with Coca-Cola for the launch of #ShareaSubSweeps which gives Canadians a chance to win $500 worth of meals at SUBWAY Restaurants.
“At SUBWAY Restaurants our focus is on providing …

Crave It Restaurant Group Retains DECK Agency As AOR

July 24, 2014 – 9:32 am |
Crave It Restaurant Group

DECK Agency announced today it has been selected as agency of record (AOR) by Crave It Restaurant Group  for its The Burger’s Priest, Via Cibo, and Stoney’s Bread Company brands. As part of the new agreement, …

Milk West Reminds Canadians To Drink Milk In Humorous Webseries

July 23, 2014 – 3:20 pm |

Today, Milk West launched a new campaign aimed at reminding teens that milk and great food pairings are the perfect food choice when chilling out at home. As part of the campaign a webseries called “Snack …

PayPal Canada Starts “Powering The People Economy” And Free Coffee Campaign

July 22, 2014 – 9:46 am |
PayPal Free Coffee

In an effort to leverage a recently launched global campaign, PayPal Canada has rolled out its “Powering The People Economy” in Toronto which was developed by Havas Worldwide and reaches across print, digital, out of home, …